Fifth Sense

Deliverables

4 Launch Films + 4 Sensory Videos

100+ Images across platforms

20+ Performance Ads

Team Members

Aarsh Kapoor, Aman, Anirrudh Khantwal, Anjali, Ankit Bawa, Aparna Upadhyay, Bhaskar Dhyani, Eeshan, Krishna, Martha Deborah Abraham, Naandini Dhussa, Pranay Pachauri, Prateek Verma, Raghvika Kohli, Rahul Kale, Rajat Verma, Rohit, Sahil Tomar, Sanaa Saluja, Shivangi Negi, Urvashi, Vashu Pandit, Vineet Sharma

Website

We spent weeks on creative direction before a single camera rolled. The idea we landed on was simple: fragrance lives in memory. A smell can take you back to a specific moment, a person, a place. That became the spine of everything we made. From there, Storytellers Collective assembled a crew of thirty-plus people, ran shoots across multiple formats and locations, and delivered a complete visual library for the brand's launch.

Challenges

The hardest part of shooting a fragrance brand is that you cannot show what the product does. You can only suggest it. That put enormous pressure on the creative direction to carry the feeling before production even began. Beyond that, the scale meant the production had to be airtight. Thirty-plus crew, multiple shoot formats, an outstation leg, and one cohesive asset library at the end of it. And the shoot had to serve multiple masters at once. The same footage and images needed to work as a brand film, a website visual, an Instagram post, and a Meta ad. Getting that right required thinking about every end use before the camera rolled.

Solution

We led with direction, not execution. The campaign framework we built before production captured the narrative, the visual rules, and the emotional territory. Every creative decision on set traced back to that document. We ran it like a studio. Each shoot leg had its own brief and objectives, but all fed into one cohesive library. For performance, we treated each video as its own problem, not a derivative of the brand work. Different hooks, different formats, genuine variation built to learn fast and scale what worked. Fifth Sense launched with everything in place: brand films, a full image library, and a performance engine ready to run.

When you build your first brand, every decision feels enormous because you have nothing to fall back on. Finding Ankit was one of the best bets we made. He didn't just take our brief and execute it. He sat with it, pushed back where it needed pushing, and built a creative direction that felt more like us than anything we had come up with ourselves. The campaign response caught us off guard. People were asking who made the films. Customers were sharing the visuals without being prompted. For a first brand, you want someone who takes it as seriously as you do. Ankit does. Genuinely.

Prateek and Bharat Gupta

Co-Founders

NOOE

NOOE -

NOOE is a premium, design-led workspace brand creating aesthetic desk accessories and furniture for modern professionals. What began as a single reel made out of genuine admiration evolved into a full-scale creative partnership where we took charge of bringing structure, storytelling, and high-end production direction to one of their campaign. Over a two-month collaboration, we built an elevated visual world for NOOE across stills and video, culminating in the Creative Ecstasy campaign featuring 30 finished images and 8 reels.