HIRA

Deliverables

Content strategy and Founder positioning

End to end production

45+ Peformance Ads

Team Members

Abhinav Simha , Ankit Bawa, Bithika Roy, Royston Menezes, Sanjana Bhat, Shraddha Gopinath, Shreya Makam, Sudharshan K, Vivek Shetty

The collaboration began with a simple LinkedIn message. A small note wishing Ishita and HIRA the best. That conversation sparked an alignment of ideas, vision, and creative appetite. What started as a casual exchange soon grew into one of the most meaningful projects for both sides. Over the next three months, we took on the responsibility of shaping the complete narrative of HIRA: from the founder’s voice to real customer stories, from conceptualisation to final edits, building a content universe that positioned HIRA with authenticity and flair.

Challenges

HIRA had never ventured into founder-led content before. Ishita, though deeply involved as a leader, had never been in front of the camera as the face of the brand. They needed: A campaign that blends brand story with personal storytelling A system to capture high-volume video content in a very limited time Authentic customer testimonials to strengthen credibility End-to-end creative ownership — scripting, planning, production, direction, and delivery On top of this, the shoot required producing 45+ unique videos + 145 adapts in a single, tightly planned 14-hour production window, a logistical and creative challenge demanding flawless coordination and planning.

Solution

Our team built the entire creative structure: campaign narrative, scripting, pre-production systems, talent flow, shoot architecture, and post-production pipeline. On the shoot day, we executed a military-grade production plan, capturing founder videos, customer testimonials, and multiple narrative styles, all aligned to HIRA’s brand ethos of confidence, charm, and individuality. In one month, we delivered a massive content library: 18 founder-led videos + 54 adapts 30 customer testimonials + 90 adapts The output gave HIRA everything it needed to launch, scale, and storytell across platforms, all built with intention, clarity, and cinematic simplicity.

Pure Origin

Pure Origin -

Pure Origin, a K-beauty brand under Honasa portfolio approached us with a high-speed challenge: launch their new Korean Vitamin C Facial Kit with a full campaign built from scratch… in just 7 days. They needed a storytelling-led production partner who understood skincare, could move fast without compromising quality, and could build assets that balance performance with premium aesthetics. What followed was a tightly run creative sprint that turned one day of production into a quarter’s worth of content. All crafted with intention, clarity, and pace.

- WeWork

WeWork Labs India wanted to step into the world of thought leadership with something deeper than social posts and surface-level content. They envisioned a long-form podcast series that could spotlight founders, VCs, and operators shaping India’s startup ecosystem not through hype, but through meaningful conversations. As their independent content consultant and production parter, we built their first-ever podcast series from the ground up, shaping everything from creative strategy to full scale production, and post-production. Seven episodes, twenty-one shorts, and one flagship series trailer later, the foundation for their thought-leadership content engine was in place.