Bearhugs

Deliverables

End to end production

Year long Brand film

Multiple cutdowns

Team Members

Abhijeet Rawat, Aman Verma, Aniruddh Khantwal, Anjali Verma, Ankit Bawa, Anup Raja, Bhaskar Dhyani

Coming from years of experience in the pet industry, having led over 200 shoots with pets and families across India, this project marked a special milestone. It was the first time we were producing a full-scale brand film for a contemporary pet care brand from scratch. What began as months of idea-sharing with the founder Monuranjan gradually shaped into a singular narrative: one powerful enough to carry the soul of Bearhugs. Once the idea felt right, we committed to bringing it alive with real families, real pets, and real moments.

Challenges

Creating a brand film for a pet-care brand sounds warm and fuzzy but requires immense precision. The challenges were layered: Finding a concept that genuinely reflected Bearhugs’ mission without falling into clichés Building trust with families and pets to capture natural moments, not staged ones Planning a full-scale production with minimal staging while still ensuring cinematic quality Coordinating pets, families, and locations across a tight 2-day window Positioning the brand in a way that feels modern, responsible, and emotionally resonant

Solution

We took end-to-end ownership of the entire journey from concept, scripting, and production design to casting real families, arranging pets, scouting locations, and executing the shoot. A lean, pet-loving crew worked intentionally to preserve authenticity: capturing genuine interactions, warm glances, playful chaos, and moments that couldn’t be staged even if we tried. The brand film was shot over two days with eight real families and their pets creating a cinematic yet deeply human portrayal of responsible pet parenting in everyday life. The final output is a hug-worthy, heart-first brand film that Bearhugs can use year-round to communicate their mission, evoke emotion, and build trust with their growing community.

What once was a dream was turnt a very beautiful reality by Storytellers. Since it was our first brand film, we took our time internally to get it right. Ankit's team was patient and helped us at every stage which shows that they operate with utmost empathy. The final result was beyond our expectations.

Monuranjan Bhardwaj

Founder & CEO, Bearhugs

WeWork

WeWork -

WeWork Labs India wanted to step into the world of thought leadership with something deeper than social posts and surface-level content. They envisioned a long-form podcast series that could spotlight founders, VCs, and operators shaping India’s startup ecosystem not through hype, but through meaningful conversations. As their independent content consultant and production parter, we built their first-ever podcast series from the ground up, shaping everything from creative strategy to full scale production, and post-production. Seven episodes, twenty-one shorts, and one flagship series trailer later, the foundation for their thought-leadership content engine was in place.

- Ageasy by Antara

Healthcare content has a reputation for being clinical, functional, and forgettable. We wanted to go the other way entirely. The idea was to build a world that felt warm and aspirational rather than medical. A space that said premium care without ever feeling like a hospital catalogue. For the videos, we shot in a studio built to look like a beautifully designed living room, soft light, considered details, the kind of home you'd want your parents to live in. For the images, we went into a real home villa, shooting actual use moments that felt genuinely lived in. Storytellers Collective brought a crew of ten to bring five products to life across six videos and twenty finished images, each piece crafted to feel as good as it looked.