Pure Origin

Deliverables

8 Campaign Reels

Full Scale Production

Team Members

Aman Verma, Aniruddh Khantwal, Ankit Bawa, Sahil Tomar

Pure Origin, a K-beauty brand under Honasa portfolio approached us with a high-speed challenge: launch their new Korean Vitamin C Facial Kit with a full campaign built from scratch… in just 7 days. They needed a storytelling-led production partner who understood skincare, could move fast without compromising quality, and could build assets that balance performance with premium aesthetics. What followed was a tightly run creative sprint that turned one day of production into a quarter’s worth of content. All crafted with intention, clarity, and pace.

Challenges

Deliver nine campaign assets in a week, with a single kit, one model, and zero buffer for error. The constraints were clear: 7 days from idea to final shoot Single production day to capture hero assets Need for skincare-specific storytelling that feels aspirational yet real High reliability, Honasa needed someone proven and calm under pressure.

Solution

We stepped in as Pure Origin’s end-to-end production partner, taking full control of scripting, pre-production, on-set direction, and smooth guided handover. To make the impossible timeline work, we engineered a fast-paced yet structured workflow. Entire project turned around in 4 days with footage repurposed across ads, reels, and teasers. One hyper-efficient production day generated months of usable content. Pure Origin walked away with a powerful, fast-moving campaign and a reminder that when process meets pace, great storytelling can still shine under pressure.

Ankit & his team bring not just creativity into every project, but a strategic direction which is very rare to find in content partners these days! They delivered excellent wok. So proud, Ankit!

Arpita Dalwadi

DGM, Honasa Consumer

Tripole

Tripole -

Tripole is an outdoor gear brand built for trekkers, hikers, and everyday explorers. What began as a simple cold email turned into a collaboration rooted in trust, intention, and shared love for the outdoors. After noticing a gap between the quality of their products and the quality of their product videos, we reached out with ideas tailored specifically to them supported by a trekking video I had created years ago. That unexpected connection opened the door to a pilot project where we produced high-quality listing videos for Tripole’s top-selling products. The outcome was a complete upgrade of their visual communication: clean, structured, and performance-ready videos that finally matched the standard of their gear.

- HIRA

The collaboration began with a simple LinkedIn message. A small note wishing Ishita and HIRA the best. That conversation sparked an alignment of ideas, vision, and creative appetite. What started as a casual exchange soon grew into one of the most meaningful projects for both sides. Over the next three months, we took on the responsibility of shaping the complete narrative of HIRA: from the founder’s voice to real customer stories, from conceptualisation to final edits, building a content universe that positioned HIRA with authenticity and flair.