WeWork

Deliverables

7 Poscast Episodes

21 Short Form Videos

1 Series Trailer

WeWork Labs India wanted to step into the world of thought leadership with something deeper than social posts and surface-level content. They envisioned a long-form podcast series that could spotlight founders, VCs, and operators shaping India’s startup ecosystem not through hype, but through meaningful conversations. As their independent content consultant and production parter, we built their first-ever podcast series from the ground up, shaping everything from creative strategy to full scale production, and post-production. Seven episodes, twenty-one shorts, and one flagship series trailer later, the foundation for their thought-leadership content engine was in place.

Challenges

The ambition was clear but the path wasn’t simple. WeWork Labs had the vision but needed someone who could translate it into a structured, high-impact podcast. The challenges included: Building a full podcast format from zero: tone, cadence, structure, thematic depth Curating high-calibre guests across founders, investors, and operators Maintaining narrative clarity in long-form conversations where value matters more than volume Managing end-to-end production across multiple months Ensuring fast, consistent post-production for long episodes and multiple repurposed assets Creating short-form clips that retained nuance while staying platform-friendly All of this had to be executed in a way that made the series not just functional, but impactful, something that reflected the maturity and ambition of WeWork Labs.

Solution

To bring the vision to life, we built a six-month creative and operational pipeline from scratch. This included: Defining the podcast identity - tone, narrative flow, depth of conversations Coordinating and leading seven full-scale shoots with a production crew Driving post-production through a two-tier editing workflow: junior editor for trims, and the director for final pacing and storytelling Repurposing long-form content into high-retention shorts for platforms like LinkedIn & Instagram Delivering a polished content suite: 7 full episodes, 21 shorts, and a cinematic trailer capturing the soul of the series It not only elevated WeWork Labs’ leadership narrative but also set the template for future content-first initiatives within the brand.

Tripole

Tripole -

Tripole is an outdoor gear brand built for trekkers, hikers, and everyday explorers. What began as a simple cold email turned into a collaboration rooted in trust, intention, and shared love for the outdoors. After noticing a gap between the quality of their products and the quality of their product videos, we reached out with ideas tailored specifically to them supported by a trekking video I had created years ago. That unexpected connection opened the door to a pilot project where we produced high-quality listing videos for Tripole’s top-selling products. The outcome was a complete upgrade of their visual communication: clean, structured, and performance-ready videos that finally matched the standard of their gear.

- Pure Origin

Pure Origin, a K-beauty brand under Honasa portfolio approached us with a high-speed challenge: launch their new Korean Vitamin C Facial Kit with a full campaign built from scratch… in just 7 days. They needed a storytelling-led production partner who understood skincare, could move fast without compromising quality, and could build assets that balance performance with premium aesthetics. What followed was a tightly run creative sprint that turned one day of production into a quarter’s worth of content. All crafted with intention, clarity, and pace.