WeWork

Deliverables

7 Poscast Episodes

21 Short Form Videos

1 Series Trailer

WeWork Labs India wanted to step into the world of thought leadership with something deeper than social posts and surface-level content. They envisioned a long-form podcast series that could spotlight founders, VCs, and operators shaping India’s startup ecosystem not through hype, but through meaningful conversations. As their independent content consultant and production parter, we built their first-ever podcast series from the ground up, shaping everything from creative strategy to full scale production, and post-production. Seven episodes, twenty-one shorts, and one flagship series trailer later, the foundation for their thought-leadership content engine was in place.

Challenges

The ambition was clear but the path wasn’t simple. WeWork Labs had the vision but needed someone who could translate it into a structured, high-impact podcast. The challenges included: Building a full podcast format from zero: tone, cadence, structure, thematic depth Curating high-calibre guests across founders, investors, and operators Maintaining narrative clarity in long-form conversations where value matters more than volume Managing end-to-end production across multiple months Ensuring fast, consistent post-production for long episodes and multiple repurposed assets Creating short-form clips that retained nuance while staying platform-friendly All of this had to be executed in a way that made the series not just functional, but impactful, something that reflected the maturity and ambition of WeWork Labs.

Solution

To bring the vision to life, we built a six-month creative and operational pipeline from scratch. This included: Defining the podcast identity - tone, narrative flow, depth of conversations Coordinating and leading seven full-scale shoots with a production crew Driving post-production through a two-tier editing workflow: junior editor for trims, and the director for final pacing and storytelling Repurposing long-form content into high-retention shorts for platforms like LinkedIn & Instagram Delivering a polished content suite: 7 full episodes, 21 shorts, and a cinematic trailer capturing the soul of the series It not only elevated WeWork Labs’ leadership narrative but also set the template for future content-first initiatives within the brand.

HIRA

HIRA -

The collaboration began with a simple LinkedIn message. A small note wishing Ishita and HIRA the best. That conversation sparked an alignment of ideas, vision, and creative appetite. What started as a casual exchange soon grew into one of the most meaningful projects for both sides. Over the next three months, we took on the responsibility of shaping the complete narrative of HIRA: from the founder’s voice to real customer stories, from conceptualisation to final edits, building a content universe that positioned HIRA with authenticity and flair.

- Bearhugs

Coming from years of experience in the pet industry, having led over 200 shoots with pets and families across India, this project marked a special milestone. It was the first time we were producing a full-scale brand film for a contemporary pet care brand from scratch. What began as months of idea-sharing with the founder Monuranjan gradually shaped into a singular narrative: one powerful enough to carry the soul of Bearhugs. Once the idea felt right, we committed to bringing it alive with real families, real pets, and real moments.